Ricky Richards
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  • Coke Santa Coke Santa.
    Designer Ricky Richards.
    Clio Winner 2013.
         2012 Advertising, Art Direction
  • Suave Font Typography Design: Suave Font

    Idea: To create a font inspired by the 1920s Art Deco era.         2012 Typography, Font, Lettering
  • bwin Problem: The gambling experience doesn't provide an exciting way to gamble, and often highlights the stigma with gambling as apposed to highlighting the wins.

    Idea: Gamify the gambling experience

    Execution:

    .All people who sign up will receive an empty gamer board.

    .Every type of bet within the site will have its own achievement that can be unlocked by completing that style of bet.

    .Values for bets will range from bronze to platinum based on odd difficulty

    .Users will be able to choose the bet to win the achievement.

    .Global and national leader boards will keep total of points earned and give out cash prizes for high achieving users.

    .Using user data, the site will generate bets users can attempt to fill empty achievements.

    .Boards can be accessed via mobile and winning bets will have the option to share on facebook.

    Result: It would create a competitive system where by you can compare one users successes to another. By doing this it will encourage users to play to show that they are good at predicting game results. Effectively making successful players famous within gambling circles.         2013 Advertising, Art Direction, Interaction Design
  • You either love it or hate it. You either love it or hate it. Concepts for Marmite.     2010 Advertising, Art Direction
  • Counterstrike Problem: The gambling experience doesn't provide an exciting way to gamble, and often highlights the stigma with gambling as apposed to highlighting the wins.

    Solution: Embed a style of lottery within the betting mechanic.

    Idea: At the point of making a bet online or mobile, users will be asked if they would like to enter the counter strike challenge. This will consist of picking the exact second at which any particular player scores within the game, for the cost of 10p

    bwin will put up an initial cash prize to encourage users to take the risk for an extra 10p. As games are played and unsuccessful bets roll in, the total jackpot wil continue to increase in real time.

    A special screen will show the goals from all games adding anticipation to see if anyone wins the grand prize.

    When the jackpot gets to a huge amount, people will play just to have a chance of winning the large cash total, and all for the cost of 10p.

    When someone predicts the right outcome, bwin will have magazines and other press ready to cover the story of the win from a 10p bet. Giving huge media exposure to the brand and encoraging people to sign up to get in on the action.         2013 Advertising, Art Direction, Interaction Design
  • Mcdonalds Fries Campaign Problem: How can we get the general public talking about Mcdonalds in a fun way.

    Insight: Despite Mcdonalds chips being very similar, we have all experienced the multiple varieties of misshaped fries. We also eat them in different ways.

    Idea: Use the public awareness to make fun of the various fry shapes and eating methods. Use questions on the ads to evoke chat between friends about their favorite Mcdonalds fries.

    Placement: Place the ads in large footfall areas in capital cities and near trafic lights to allow body copy to be read by passing cars.         2012 Advertising, Art Direction, Copywriting
  • Fiat posts Fiat posts for Fiat UK.

    One to celebrate Fiat reaching 50,000 likes and paying homage to the founder.

    Four highlighting the heritage of the new car based on the older models.

    One pumpkin made from Fiat cars that was posted on Halloween.         2012 Advertising, Art Direction, Copywriting
  • Seriously Strong Cheddar Seriously Strong Cheddar campaign.

    Aim1: Make Seriously Strong Cheddar the most well known popular cheese brand by using humour in conjunction with an ongoing 360 campaign.
    Aim 2: To own "cheese"
    Aim 3: To build a huge online following
    End line: There's cheesy then there's Seriously Strong Cheddar.

    Stage 1: TV. Seriously Strong Cheddar will start the campaign by releasing a series of deliberately cringe worthy TV commercials using the likes of ex boy band stars or TV personalities like the Hoff.

    Stage 2: Youtube, We will then continue to release videos via social media of the cheesiest moments of times gone by. We will try and dig out some real hidden gems that people will laugh about and share with friends.

    Stage 3 Print: At the same time we will run a series of print posters that use cheesy chat up lines with the new copy line. This will get people trying them out for fun and talking about lines they know or have used in the past.

    Stage 4: Facebook. We will ask people to upload their cheesiest lines and pictures from facebook to the Seriously Strong Cheddar website. All images will be showcased on Seriously Strong Chaddars facebook page and the best images will be selected to run as the next print campaign.

    Stage 5: Product Sticker. In every pack of cheddar bought there will be a sticker inside the pack that can be placed where ever consumers feel appropriate. This will get people tagging posters with seriously strong Cheddar stickers that will then be noticed by people.

    Results: The resulting campaign would raise mass awareness and make people have a positive connection towards the brand. The constant stream of both old and new cheese will mean that the campaign could run for as long as it remains effective. By getting people involved by asking them to submit any cheese they find on the web, in real life or even in their photo collections, it will make the brand really sharable and popular online.         2013 Advertising, Copywriting
  • Kony - Cover The Night Posters Poster Campaign: Kony Posters

    Why: At the time Kony was going viral over the internet with over 20 million views on youtube. The charity who invented the campaign was calling for people to buy and paste posters all over the plannet.

    Idea: Use this social leverage to gain exposure for my work.

    How: Create a poster series that the public would find more popular than the official poster.

    Results: Numerous blog and website features. At the time the poster got to number 1 on google outdoing the official poster. The poster was shared worldwide and I even got put up in Hollywood.         2012 Graphic Design
  • Marilyn Typeface I decided that as it is coming close to Valentines Day, I would make a Typeface inspired by the beauty icon Marilyn Munroe.
    My thinking was that, had she been alive today, what kind of type would we create to go with her pictures. This was my attempt.

    Enjoy, and have a Happy Valentines Day.         2013 Art Direction, Graphic Design, Typography
  • Numbers A set of numbers I designed with a 60s pin up style in mind.     2010 Graphic Design, Typography
  • Mini Website I briefly worked on Mini's website. My role was to work out some small UX issues and make design amends to pass onto the client.     2013 Web Design
  • Ricky Richards Brand
    Branding: Personal Branding

    Idea: To create a logo mark that represents Insight and Enlightenment.         2012 Art Direction, Branding, Graphic Design
  • Money Business Card Viral idea: Money Business Card

    Insight: If people see money on the floor they are likely to pick it up.

    Idea: Create a business card that initially appears to be money but is then a business card on the reverse side.

    Results: Featured on over 30 blogs. Appeared in numerous creative business card publications. Featured in Trendhunter TV's top ten list.         2010 Advertising, Branding, Interaction Design
  • WKD - TO WIN Problem- WKD have secured themselves as a fun brand to men thanks to their WKD side campaign. How can we take this to the next level.

    solution - WKD To WIn campaign

    Idea - Ever bottle will have a concealed dare hidden within the bottle neck. Each dare will relate to funny bets and challenges to complete on nights out. The visuals for the adverting will be comprised solely of peoples pictures from completing the challenges.

    Copy - Because to win. You have to play.

        2013 Advertising, Art Direction, Copywriting
  • The Grass Roots Project Logo Branding: Grass Roots Project

    A logo design for a local Non Profit organization looking to provide homes in North Devon with quality vegetables at a lower rate than the super markets.

    I was asked for the logo to represent:
    . Unity
    . Duality
    . The prime colours
    . The severn wonders of the world
    . The four elements
    . Growth
    . The action of all things to create
    . Masculine and femininity         2011 logo design, Branding, Advertising
  • Above and Beyond Ocean Lab CD Remake Above & Beyond CD Cover Remake     2011 Graphic Design
  • MIKWEN Stationary Branding and stationary design for MIKWEN.

    The branding was designed to be as simple as possible. By utilising the strait edges of the word in conjunction with widely spaced kerning, it formed an easily legible logo. When combined with the striking red it becomes a bold statement.

    The cards were printed on 300gsm spot UV paper, with silver foiled edges.         2010 Branding
  • Type Experiment While creating a presentation for another project, I created this unused type experimentation.     2013 Digital Art, Graphic Design, Typography
  • M&S Picnic Box Design Packaging Design: M&S Picnic Box

    Insight1: It is hard to carry multiple meals to a picnic.

    Insight2: When eating a picnic it is often hard to keep hold of the rubbish.

    Idea: To create a picnic box that allows for easy transportation of multiple boxes as well as provide a solution for rubbish disposal.         2012 Packaging, Graphic Design
  • Leaders By Design Leaders by Design - Self Promo

    I wanted to show that I wasn't afraid of a bit of controversy surrounding my work so I decided to super impose my head onto Hitler. The idea was to play on words with well known political figures of war and politics to make their famous quotes relate to design.         2012 Advertising, Graphic Design, Print Design
  • Bookslice
    Product idea: Book Slice bookmark

    Insight: When reading a book, people often mark the pages to identify information they want to read again.

    Idea: To create a cheap and disposable bookmark that could be used to indicate the important information inside the book. To also consider how the bookmark could be used to see what information people had bookmarked from the bookcase.         2011 Entrepreneurship, Graphic Design, Product Design
  • Marble Font A Bold display font I designed with modernism in mind     2012 Typography, font
  • Worcester Music Festival Worcester Music Festival

    Worcester Music Festival is an up and coming festival that is run on the same weekend as Reading & Leeds.

    The concept: To rebrand their festival with the intention of reaching a much larger audience, targeting music lovers through social sites such as Spotify.

    The visuals for the rebrand were inspired by sound waves, and consisted of a variety of colours intended to represent the diversity of music offered at WMF.

    WMF is free, in comparison to Reading & Leeds which costs around £200 pounds. I felt this along with its large line up of up and coming bands were its strongest selling points to include on print promotion.

    The final strategy would be to embrace an underdog status, a David vs Goliath situation where people would come and support a modest festival in comparison to a sold out corporate concert of pop music.
        2012 Branding, Music
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